Originally, in 2007, the new Mazda 2 was first introduced in Europe, Japan and Australia. It has created a unique offering to start a B-car (small cars) segment, in particular the distinct style and excellent driving performance. Since then it has been acclaimed throughout the world, winning 48 automotive awards, including "Car of the Year" awards in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. In particular, the Mazda 2 is selected for the 2008 World Car of the Year "(WCOTY) of the 2008 New York International Auto Show, and it was decided to distinguish the role of B-segment car. So far, a total turnover worldwide have reached about 370,000 units in three years after its introduction, the Mazda 2 is now recognized as one of the world's nuclear projects, a symbol of the Mazda brand.
In developing the new Mazda 2, Mazda had a good look at global trends in subcompact cars and carefully worked to identify the values that could be really beneficial in a world built B-car. Consequently, the new Mazda 2 adds brand values and the ability to drive Mazda's unique stimulating and attractive design for the segment without sacrificing the basic requirements for subcompact cars: superior fuel economy, performance and safety accident passenger space. Indeed, while other manufacturers have increased the size of small cars, Mazda's first mission was to analyze and define the optimal size of a compact car. This led to an efficient size for the new Mazda 2, without sacrificing the attractive features that consumers desire.
With the Mazda 2, Mazda has developed athletics which is Mazda's design DNA in the continued expression of boldness and diversity of the movement. The basic shape of the new Mazda 2 is characterized by a combination of performance, agility and dynamism and simplicity, which leaves a strong visual impression. While competitors to produce compact cars with an emphasis on body shape boxy prioritize functionality Mazda body overhangs shortened and trimmed the corners to the extent possible as a means of giving a shape that is compact and sporty gives an impression of stability and confidence. In care to create a basic form, then give the lines of energetic install a B-car, Mazda has created a concept that is very characteristic, but timeless.
Mazda more concentrated, tight body in the form of a virtue in itself, not simply to reduce the size of the body of the car. This is a creative background was favorable towards the maximum dynamic performance of the new Mazda 2 is compact body. In other words, the possession of nuclear Mazda 2 Mazda spirit of a compact, sporty performance dynamics -. "Zoom-Zoom liqueur"
Exterior design theme, "Coordinated Movement"
To achieve solid, and plenty of expressive exterior, Mazda established outside of the theme "coordinated movement." Consequently, the theme, the design team together with the visual movements created by the contours of the car, its main lines, and the way in which patterns of light plays with the body to create a dynamic, diverse expressions not typically seen in B-car. These expressions exude powerful energy, which makes the new Mazda 2 looks as if it moves from zero. The main external characteristics are: a sporty wedge shape that sends forward a strong, deeply sculpted form that the body has drawn up within the bow and stern and tall, and distinctive lines that extend beyond the fender arches front of the body by the shoulders.
Dynamic performance can not find on competitors in the segment
Mazda's focus on full implementation of the requirements of the driver in the handling and driving dynamics that inspires confidence, and Zoom-Zoom driving experience is unique in this segment. Meanwhile, Mazda maintained their core competencies to focus on the development of high cost-effectiveness in everyday situations and driving the long trip over the weekend. In particular, Mazda has worked to make the new Mazda 2 cheaper because of the cost of fuel through the excellent fuel economy and durability.
Sports media and performance Great fuel economy
driving experience Zoom-Zoom, Mazda will have two fundamental characteristics: 1) the sense of linear acceleration and deceleration, which corresponds to a net because the accelerator pedal is pressed, the driver must be able to control the speed of the car you want and 2) a sense of liveliness responded immediately rapid acceleration off-the-line acceleration and overtaking. Development team to improve the performance seems to reflect both of these key features, without a negative impact on the Mazda 2 is the superior fuel economy compared to the utilitarian vehicle.
handling and stable ride
The new Mazda 2 has inherited a very popular suspension system, which has MacPherson struts in front and a torsion axle at the rear of the beam. With improved handling and braking performance management results in a dynamic and always produces a smooth and stable, which attracts many of the legendary MX-5.
Superior aerodynamic and quiet
In order to create a comfortable ride daily, Mazda has adopted various countermeasures in order to achieve a quiet cabin. Mazda improved the values of drag coefficient in order to achieve better aerodynamics, not only promotes the Mazda 2 is the silence, but even more sporty driving and fuel efficiency.
Harmony between sporty driving performance and safety and environmental features
To be the best balance between fuel consumption, excellent driving dynamics and high-level security, the new Mazda 2 reflects the attention paid to minimizing the weight of his body smaller shell, the structure optimization, the use Extensive high-strength steel in its body and many other weight-saving measures implemented throughout the car. Under this approach, Mazda has made the best use of weight-saving experience, similar to the strategy of the 'g' used in the development of the MX-5 sports. Consequently, the Mazda 2 has obtained a worldwide leader in the security classification (five stars in the euro zone Car Assessment Program New (NCAP), the maximum score possible) without compromising driveability and fuel economy.
B-Car Safety features and maneuverability
According to a B-cars are mainly used as daily commuters, with a development philosophy based on the driver, the Mazda 2 has reached a level of maneuverability and agility, which allows easy handling, even in small parking areas and other confined spaces.